Eight weeks, week by week.

This is the whole syllabus, in the open. Each week is two live working sessions with me and one piece of work you finish before the next one. Nothing here is theory that I have not run myself in a company.

1. WEEK 01

   Choose the thing

   Pick a market and an idea you can defend, not the one that sounded good in the shower.

   What we cover

   • ·How to find a problem with money attached to it
   • ·Sizing a market from the bottom up in an afternoon
   • ·Scoring your ideas against skill, access and urgency
   • ·Killing an idea early, and why it saves you a year
   • ·Where AI creates a genuinely new business, and where it is a feature

   You leave the week with

   One chosen idea, written as a single sentence, with the market maths behind it.
2. WEEK 02

   Prove someone wants it

   Validate demand before you build anything, using conversations and a landing page.

   What we cover

   • ·Writing to twenty strangers and getting replies
   • ·Customer interviews that surface truth instead of politeness
   • ·A landing page that tests willingness to pay, not curiosity
   • ·Fake door tests, waitlists and pre-orders
   • ·Reading the signal: what counts as validation and what does not

   You leave the week with

   A live landing page, twenty conversations logged, and a go or no-go call.
3. WEEK 03

   Build it with AI

   Ship a working first version in a week, whether or not you can code.

   What we cover

   • ·The AI-first stack and what each tool is actually for
   • ·Scoping a version one you can finish, and cutting everything else
   • ·Prompting and briefing so the output is usable
   • ·Data, auth and payments without a backend team
   • ·Where AI code breaks and how to spot it before your users do

   You leave the week with

   A working product on a real URL that someone outside your family can use.
4. WEEK 04

   Price it and get paid

   Charge properly from day one instead of discovering revenue later.

   What we cover

   • ·Pricing from value, not from cost or from competitors
   • ·Packaging, tiers and the psychology of the middle option
   • ·Willingness to pay research you can run in two days
   • ·Taking money: checkout, invoicing, subscriptions
   • ·Unit economics: what a customer costs and what they are worth

   You leave the week with

   A live price, a working payment flow, and a one page unit economics model.
5. WEEK 05

   First customers without a media budget

   Get the first ten to a hundred customers through channels you own.

   What we cover

   • ·Founder-led sales, scripts and the follow up that closes
   • ·Search: the queries your buyer actually types and the pages that answer them
   • ·Communities, partnerships and borrowed audiences
   • ·Content that compounds versus content that disappears
   • ·The outreach sequence, written for you and sent this week

   You leave the week with

   Real customers, and a written acquisition plan you can run every week.
6. WEEK 06

   The growth loop

   Instrument the funnel, find the leak, and build the habit of fixing it weekly.

   What we cover

   • ·Event tracking and a dashboard you will actually open
   • ·Activation, retention and the moment of value
   • ·Designing an experiment, sizing it, and reading it honestly
   • ·Lifecycle messaging that brings people back
   • ·The weekly ritual: hypothesis, ship, read, decide

   You leave the week with

   A live dashboard and your first three experiments running.
7. WEEK 07

   Money and people

   Decide how the company gets funded and who joins you, with the numbers to back it.

   What we cover

   • ·Bootstrap or raise: an honest decision framework
   • ·What a seed data room contains and what investors actually check
   • ·The narrative, the model and the deck
   • ·First hires, contractors, and what to do yourself for longer than feels comfortable
   • ·Equity, comp and the mistakes that are expensive to undo

   You leave the week with

   Either a funding plan with a target list, or a bootstrap plan with a runway model.
8. WEEK 08

   Demo and decide

   Present what you built, get a straight read, and leave with a twelve month plan.

   What we cover

   • ·Demo day: five minutes, live product, real numbers
   • ·Feedback from me and from your cohort
   • ·Reading your own traction: continue, pivot or stop
   • ·The next ninety days, written down
   • ·Staying accountable after the course ends

   You leave the week with

   A twelve month plan and a clear-eyed decision about going full time.