Free, no course required
The Launch Workbook
Seven modules, 31 working steps, from choosing what to build to deciding whether to raise, keep going or stop. You fill it in as you go and your answers save automatically.
It is the method I use with founders I work with. Every module ends with the judgment call that no framework can make for you, and the questions worth sitting with before you decide.
As you work, you build a Launch Score out of 100, a day streak, and seven stage badges from Idea to Traction. You can share the score card with anyone, including an investor.
Choose what to build
Three scored candidate ideas and one you have chosen on the record.
Validate in seven days
Twenty real conversations, a pass or fail threshold set in advance, and a decision.
Build version one
A live URL that takes real payments, and a written kill list of what you did not build.
Price it
A value metric, a price on the page, and unit economics that work at ten customers.
First twenty customers
A channel you have tested properly, a repeatable pitch, and twenty paying customers or a clear reason why not.
Make it findable
Pages that answer real questions, clean technical foundations, and a way to see what is working.
Decide what happens next
An honest read of your traction, and a decision about funding, bootstrapping or stopping.
Want a second pair of eyes on your answers?
The workbook is free and always will be. If you want someone to argue with your reasoning, book a free fifteen minute call or read what I work on with founders.