Complete business systems
From a manual workflow to one working system.
I design and build the customer-facing product and the operating system behind it. That can include CRM, booking, payments, email, WhatsApp through Twilio, AI workflows, permissions and reporting.
Each build is scoped around the workflow that matters, with tailored pricing. The way in is a free 15 minute call where we decide what should be connected, what should stay manual and what should not be built.
The website is only the front door.
Built using Lovable and the connected services your workflow needs. Booking, marketplaces and WhatsApp are custom integrations, not off-the-shelf modules.
SEO and organic growth
Customers who find you without a media budget.
Paid acquisition is a tax you pay forever. Organic is an asset you own. I build the search and content engine that brings a startup its first non-paid customers, then hand you the system so it keeps running without me.
LLM and agentic AI builds
AI that does work, not AI that does demos.
Most AI features are a chat box bolted onto a product nobody uses. I build the ones that remove real cost: support agents that resolve tickets, internal copilots that kill busywork, pipelines that turn messy data into decisions.
Hiring and first-team design
The first ten hires decide the next ten years.
Founders hire titles when they should be hiring outcomes. I help you decide who you actually need next, write roles people want, run a process that filters properly, and close the person you want.
Growth engineering
A funnel you can see, and an experiment loop that never stops.
Growth is not a channel, it is a loop: instrument, find the leak, run the experiment, keep the winner. I wire the loop into your company so decisions come from data instead of opinion.
Product and roadmap
Build the right thing next, and stop building the rest.
Most early roadmaps are a wishlist. I help you cut yours down to the few things that move revenue or retention, sequence them properly, and set a build cadence your team can actually hold.
Backend and architecture
The stack decisions that are cheap now and expensive later.
Early architecture mistakes do not hurt until they hurt all at once. I review your stack, data model and infra choices, tell you what will break at 10x, and help you fix it before it does.
Data and analytics
Decisions from numbers, not from the loudest voice in the room.
You cannot improve what you cannot see. I set up the tracking, dashboards and unit economics that tell you what is working, what is leaking, and what to do next.
Custom CRM development
One place to run leads, customers, work and follow-up.
I design and build custom CRM systems for service businesses that have outgrown spreadsheets, inboxes and generic pipelines. The result joins lead capture, customer records, tasks, permissions, reporting and follow-up around the way your team actually works.
Business automation services
Connect the work between enquiry, payment and delivery.
I automate repetitive service-business work across lead capture, booking, payment, fulfilment, reminders and reporting. The goal is not more software. It is fewer manual hand-offs, faster customer responses and a clear record of what happened.
AI app development
A complete AI product, not a prompt wrapped in a page.
I build AI applications and agent workflows that use your data, call real business tools and show their work. Each build includes the product, secure backend, human controls, evaluation and operating view needed to use it beyond a demo.
Marketplace app development
Customer journey, provider operations and unit economics in one build.
I build service marketplace applications that connect customer demand to providers and give the operating team control over fulfilment. The first release covers the transaction and the back office, not just a polished customer screen.