Focused engagements
Come for one problem. Leave with it solved.
These are the areas I work in with founders. They are not products with a price tag, and none of them is bought off a list. Most of the work happens inside an engagement, shaped around the problem you actually have.
The way in is the same for all of them: a free 15 minute call where we work out whether there is anything worth doing at all.
SEO and organic growth
Customers who find you without a media budget.
Paid acquisition is a tax you pay forever. Organic is an asset you own. I build the search and content engine that brings a startup its first non-paid customers, then hand you the system so it keeps running without me.
LLM and agentic AI builds
AI that does work, not AI that does demos.
Most AI features are a chat box bolted onto a product nobody uses. I build the ones that remove real cost: support agents that resolve tickets, internal copilots that kill busywork, pipelines that turn messy data into decisions.
Hiring and first-team design
The first ten hires decide the next ten years.
Founders hire titles when they should be hiring outcomes. I help you decide who you actually need next, write roles people want, run a process that filters properly, and close the person you want.
Growth engineering
A funnel you can see, and an experiment loop that never stops.
Growth is not a channel, it is a loop: instrument, find the leak, run the experiment, keep the winner. I wire the loop into your company so decisions come from data instead of opinion.
Product and roadmap
Build the right thing next, and stop building the rest.
Most early roadmaps are a wishlist. I help you cut yours down to the few things that move revenue or retention, sequence them properly, and set a build cadence your team can actually hold.
Backend and architecture
The stack decisions that are cheap now and expensive later.
Early architecture mistakes do not hurt until they hurt all at once. I review your stack, data model and infra choices, tell you what will break at 10x, and help you fix it before it does.
Data and analytics
Decisions from numbers, not from the loudest voice in the room.
You cannot improve what you cannot see. I set up the tracking, dashboards and unit economics that tell you what is working, what is leaking, and what to do next.