The playbooks

How to do it, start to finish.

Not tips. Not threads. Complete sequences for the things founders get stuck on, written the way I would walk you through them on a call. Free, and specific enough to act on today.

Building

0 to 1 in 90 days: what to build and what to skip

A week-by-week plan for taking an idea to a live product with paying customers, written by someone who has done it three times.

16 MIN READ

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Growth

First 100 customers without paid ads

The exact sequence I use to get a new product from zero to a hundred paying customers using channels you own.

14 MIN READ

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Fundraising

Seed fundraise: the data room and the numbers investors actually check

What goes in the data room, which metrics get scrutinised line by line, and the questions that kill rounds late.

15 MIN READ

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Want this applied to your company?

The playbooks are the general case. A $100 exploration call is the specific one: your data, your constraints, a recommendation you can act on the same week.

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