Case studies
What changed, what it was meant to move, and what the evidence supports.
These are operating studies, not highlight reels. Each one separates observed outcomes from implemented systems and measurement hypotheses.
01 / 02
HelpifyAE
Building HelpifyAE to profitability in six months
A field report on designing a lean home-services operation around faster administration, dependable fulfilment and contribution margin.
The business became profitable within six months.Read study →
02 / 02
KomelKaur.com
Turning KomelKaur.com into a practice growth system
A product and growth architecture that joins search, assessments, AI guidance, bookings, payments, clinical workflows and first-party analytics.
The implemented system supports several revenue streams: individual sessions, couples sessions, session plans, paid assessment reports and paid two-person relationship assessments.Read study →