Growth engineering
A funnel you can see, and an experiment loop that never stops.
Growth is not a channel, it is a loop: instrument, find the leak, run the experiment, keep the winner. I wire the loop into your company so decisions come from data instead of opinion.
This is for you if
- ·You have traffic and no idea where it dies
- ·You are guessing at pricing, onboarding, or activation
- ·You want a weekly experiment cadence but nobody owns it
What we build together
- ·Full funnel instrumentation and event schema you will not have to rebuild
- ·Activation and retention analysis with cohort views
- ·Pricing and packaging tests, including willingness-to-pay research
- ·Onboarding and lifecycle messaging rebuilt around the moment of value
- ·A weekly experiment ritual: hypothesis, size, ship, read, decide
- ·A single dashboard your whole team trusts
You walk away with
A measurable funnel and a habit of improving it every week.
Why me
~$400M cumulative revenue generated at invygo was built on exactly this loop.
Other engagements
SEO and organic growth
Customers who find you without a media budget.
LLM and agentic AI builds
AI that does work, not AI that does demos.
Hiring and first-team design
The first ten hires decide the next ten years.
Product and roadmap
Build the right thing next, and stop building the rest.
Backend and architecture
The stack decisions that are cheap now and expensive later.
Data and analytics
Decisions from numbers, not from the loudest voice in the room.